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		<title>Brightline</title>
		<link>http://www.brightlines.com/</link>
		<description>Brightline provides energy efficient lighting solutions for video conferencing, distance education, television broadcast studio, color changing architectural and cove lighting applications.</description>
		<docs>http://www.brightlines.com</docs>
		<pubDate>May 16, 2007</pubDate>
		
		
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		<title>Jeff Muhleman Joins Brightline in West</title>
		<description><span class="twelvefont">Brightline is extremely pleased to announce that Jeff Muhleman has joined the company and will lead its ongoing development and expansion of sales efforts in the Western U.S. market. Jeff brings nearly 25 years of high-level technology sales experience to his new position as Western Sales Manager, where he will direct sales activities in a 14-state territory comprising California, Arizona, Nevada, Utah, Colorado, Oregon, Washington, Idaho, Montana, Wyoming, North and South Dakota, Alaska, and Hawaii. </span></description>
		<link>http://www.brightlines.com/news/jeff.htm</link>
		<pubDate>June 29, 2007</pubDate>
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		<title>Novel Fixture Transforms Videoconference Lighting</title>
		<description>BRIDGEVILLE, PA — Although what happens in Vegas generally stays in Vegas, an innovative lighting product making its debut at this year’s NAB2007 Show is promising to leave town high on the wish list of every enterprising A/V integrator. The new R-View fixture has been designed by its manufacturer, Brightline LP, to fulfill a longstanding industry need for a cost-effective, energy-efficient videoconference system that delivers high-end aesthetics and broadcast-quality illumination in an elegant, out-of-the-box format that is extremely simple to deploy and operate. For the vast majority of videoconference settings, the investment in cameras, flat screens, and data-transmission equipment--all too often subverted by poor lighting--can now maximize its potential through a complementary one-step lighting solution.</description>
		<link>http://www.brightlines.com/news/rview.htm</link>
		<pubDate>April 16, 2007</pubDate>
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		<title>NAB2007 Update: Brightline to Illuminate Canon USA and For-A Booths</title>
		<description>Visitors to this year’s NAB show in Las Vegas will have a great chance to
check out several impressive installations of the latest energy-efficient studio lighting systems from Brightline, as the company has announced that it will be lighting the booths of two major exhibitors. At the Canon USA booth (located at #SU3020, Brightline’s cool, energy-efficient SeriesONE studio fixtures will illuminate all of the camera sets, including the set showcasing Canon’s newest high-definition video cameras and lenses. Featuring dimmable ballasts and digital DMX control, the Brightline fixtures are lamped for maximal color-rendering enhancement and otherwise optimized for video. Brightline will also be prominent at the booth of hardware manufacturer and virtual-studio integrator FOR-A (located at #C4234). Drawing on past successes with SeriesONE systems, For-A selected Brightline to light its HD/SD Virtual Studio, which requires even blue-wall illumination and talent-defining light to display its cutting-edge virtual video capabilities.</description>
		<link>http://www.brightlines.com/news/NAB20071.htm</link>
		<pubDate>March 12, 2007</pubDate>
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		<title>Brad Hellwig Joins Brightline as Southern Sales Manager</title>
		<description>Brightline is extremely pleased to announce that Mr. Brad Hellwig has joined the company as Southern Sales Manager. Brad will doubtless be familiar to many of our partners and customers, since he comes to Brightline after several years as a technical sales specialist covering the Southeast region for Strand Lighting, Inc, where his duties included calling on specifiers, managing dealer relationships, providing design support, and overseeing project management for a wide variety of installations. Brad’s impressive combination of technical acumen and design creativity began with a BA in Theatre and English from Truman State University and an MFA in Theatre (Scenic and Lighting Design) from Illinois State, and developed through several positions of increasing responsibility with the Illinois Shakespeare Festival, where he eventually was named Scenic Designer. Concurrently, Brad served as the Faculty Technical Director for the Department of Theatre at The University of Georgia, overseeing staff and budget as well as the department’s scenic, lighting, and prop shops while also teaching classes in theatrical design and technology.</description>
		<link>http://www.brightlines.com/news/brad.htm</link>
		<pubDate>February 1, 2007</pubDate>
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		<title>Brightline Lights White House Crisis Center</title>
		<description>In a testimony to the superior performance, reliability, and technical sophistication of its products, Brightline has been selected to provide the videoconference lighting for what the BBC News has called “the most important information hub in the United States.” Over the last several months, the first complete overhaul in more than 40 years has been carried out in the Situation Room--the storied “nerve center” beneath the main floor of the White House that has been the setting for many of the most momentous and tension-filled events in recent American history. </description>
		<link>http://www.brightlines.com/news/whitehouse.htm</link>
		<pubDate>January 12, 2007</pubDate>
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		<title>Game, Set, Match: Brightline Lights Up Open for 5th Consecutive Year</title>
		<description>Brightline may be the only “player” at the US Open with a streak longer than that of newly crowned champion Roger Federer. While the Swiss-born Federer used his unparalleled technique and precision to win the men’s title for the third year in a row, this year’s Open in Flushing Meadows, NY marked the fifth consecutive year that Brightline’s superior technology has been selected to light the broadcast of America’s premier international tennis event. With long-time Brightline integrator Shadowstone, Inc. ( Hackensack, NJ) once again coordinating the lighting equipment and services for CBS Sports, the top-level play on the courts was matched by the performance of Brightline’s SeriesONE systems in the broadcast booths of the National Tennis Center’s Arthur Ashe, Louis Armstrong, and Grandstand stadiums. Shadowstone specified a combination of one-, two-, and four-lamp SeriesONE fixtures for the booths, an outdoor interview set in the main plaza, and the famous hallway leading from the players’ locker room to the courts. The low-heat, energy-efficient fixtures helped both nervous players and CBS announcers such as ex-Open-champion John McEnroe--known to blow a fuse or two on his own during his playing days--to stay cool and comfortable under the pressures of the moment. All fixtures were lamped at daylight color temperature to provide viewers with a seamless transition between the various open-air sets and the action of the matches.</description>
		<link>http://www.brightlines.com/news/usopen2006.htm</link>
		<pubDate>September 10, 2006</pubDate>
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		<title>Brightline Brings Game to C-4 Sports</title>
		<description>With installations spanning the alphabet of athletics--ESPN, MLB, NFL, NBA, FIFA, NASCAR, USTA, NCAA--it’s safe to say that Brightline knows sports! From July 17-19 at the Las Vegas Convention Center, Brightline will be displaying this experience and expertise at the C-4 Sports Expo (www.c4-sports.com), the showcase event for media technology solutions that capture, manage, and deliver sports content. Attendees at C-4 Sports include pro- and collegiate-level team media experts in production, editing, content creation, and distribution as well as communications professionals from broadcast studios, sporting arenas, stadiums, and other facilities. You can find us at Booth 2602, South Hall 3.</description>
		<link>http://www.brightlines.com/news/c4.htm</link>
		<pubDate>July 10, 2006</pubDate>
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		<title>ALR to Rep Brightline in West </title>
		<description>Continuing its recent push to enhance the company’s sales profile in the Western U.S. market, Brightline has reached an agreement with Associated Lighting Representatives, Inc. (ALR) encompassing full-line representation of Brightline products in northern California and Nevada. Founded in 1961 as a two-person operation representing a few small lighting firms, ALR has become one of the preeminent sales agencies in the United States, with more than 80 employees, three offices (Oakland, Sacramento, and Reno), and a linecard featuring the industry’s leading manufacturers of lighting and controls. ALR will handle the entire gamut of Brightline products including SeriesONE fixtures for broadcast studio applications, T-Series fixtures for videoconferencing, and CycSeries and SeriesTWO color-changing systems for cyclorama, decorative-interior, and building-effects lighting. Brightline will also benefit from the forward-thinking philosophy and extensive contacts of ALR’s sister company, Associated Network Systems Representatives (ANSR), which represents manufacturers of specialty audio, video, integration, and networking devices as the market for these products continues to move away from retailers toward contractors.</description>
		<link>http://www.brightlines.com/news/alr.htm</link>
		<pubDate>May 15, 2006</pubDate>
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		<title>Brightline, Sesco to Illuminate Sunshine State</title>
		<description>Brightline is very pleased to announce that it has entered into an exclusive arrangement with SESCO Lighting Inc. to represent the full line of Brightline products throughout Florida and Puerto Rico. Headquartered in Winter Park, Florida, SESCO is among the lighting industry’s leading manufacturers’ representatives, with some 115 employees working out of 10 offices to service a broad range of client sectors including the commercial, institutional, broadcast/theatrical, and hospitality markets. Marshalling its nearly 40 years’ experience in the region, SESCO will offer Brightline’s SeriesONE fixtures as its sole fluorescent line for broadcast studio applications; the patented Brightline T-Series as its exclusive option for videoconferencing; and the Brightline CycSeries and SeriesTWO color-changing systems for cyclorama, decorative interior, and building-effects lighting.</description>
		<link>http://www.brightlines.com/news/sesco.htm</link>
		<pubDate>December 14, 2005</pubDate>
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